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finds titles too "mainstream"
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Discussion Starter · #1 ·
So I saw this ad and I'm kind of thinking this could work for me...

http://www.abchiptuning.co.uk/

I've GOT to get out my current job so this looks pretty tempting, and as I do 4 days on 4 days off night shifts, I can do this alongside my current job so it's not like I'm putting all my eggs in one basket if it doesn't work out, and if it does work out I can quit my job and do it full time.

BUT what's the catch, seems too good to be true to me...
 

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Supreme Overlord of nutzF1
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At the outset, I'll state that I'm no expert on franchises.

The catch is the risk you assume when you purchase the kit. After you've made the initial outlay it makes no odds to AB Chip Tuning whether you remap a single car or not as you've paid them the cash. They'll sell you files for £60 each but other than that you're on your own and it's up to you to turn it into a profitable business. Thoughts:
  • Every man and his dog seem to offer remaps (the dogs specialise in de-catting apparently). Given the number of competitors in the marketplace, there isn't much to make AB Chip Tuning stand out. I've never heard of AB Chip Tuning and doing a Google search doesn't seem to bring up much information on them. You're paying for use of the name, but that's worthless if it's a name no-one's heard.
  • Given the above point, I don't think you would want to rely on head office to send you customers. This will require you to spend your own cash advertising your business in order to compete against established names. Your only differentiating factor would be the low price and simply being the cheapest isn't always percieved as a good thing. There is no information on the website about power gains, for example. Pretty fundamental info and its absence is not reassuring. Ask yourself, if you wanted a remap yourself, do you think the product looks attractive?
  • You'll also need to spend cash on things like liability insurance, although that might not be too much as you're not running a premises.
 

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At the outset, I'll state that I'm no expert on franchises.

The catch is the risk you assume when you purchase the kit. After you've made the initial outlay it makes no odds to AB Chip Tuning whether you remap a single car or not as you've paid them the cash. They'll sell you files for £60 each but other than that you're on your own and it's up to you to turn it into a profitable business. Thoughts:
  • Every man and his dog seem to offer remaps (the dogs specialise in de-catting apparently). Given the number of competitors in the marketplace, there isn't much to make AB Chip Tuning stand out. I've never heard of AB Chip Tuning and doing a Google search doesn't seem to bring up much information on them. You're paying for use of the name, but that's worthless if it's a name no-one's heard.
  • Given the above point, I don't think you would want to rely on head office to send you customers. This will require you to spend your own cash advertising your business in order to compete against established names. Your only differentiating factor would be the low price and simply being the cheapest isn't always percieved as a good thing. There is no information on the website about power gains, for example. Pretty fundamental info and its absence is not reassuring. Ask yourself, if you wanted a remap yourself, do you think the product looks attractive?
  • You'll also need to spend cash on things like liability insurance, although that might not be too much as you're not running a premises.
Pretty much my exact thoughts!
 

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finds titles too "mainstream"
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5,156 Posts
Discussion Starter · #4 ·
Yeah since posting this I've done some digging myself seems they all seem to use the kess v2 and ktag boxes from alientech and a few set companies for re-writing the ecu files.

I'm a bit worried as well by the lack of car specific info as well I'm going to do a bit more digging on which other companies use the same hardware and file writers see what car info I can find and go from there. The training course being so far away is a turn off as well so i'll see if I can find someone closer as well. Except for the initial outlay I'm not so worried about the drumming up business etc as it'll be part time initially I can build things up a bit rather then being dependent on it for a living.

At least no one has actually turned up yet calling it an outright con which is what I was initially worried about
 

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I don't know about their franchise situation and they're certainly not as cheap on price as those guys but I believe the biggest name in this market is still Superchips. Check out their website for how this sort of thing should be done.
 

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Be better off going it alone. There not even trying to get my buisness.
 
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